Frost Readel – Vice President of Esperanza GP, LLC – Governing Body Member
Frost Readel has served La Hacienda Treatment Center in a consulting capacity since 2002. He is an active member of the Board of Directors, the Executive Team, and the Finance Committee, where he contributes strategic guidance and operational oversight in support of the organization’s mission.
His involvement with La Hacienda began shortly after his personal experience with recovery, which led to a growing interest in supporting addiction treatment services. Over time, Frost became deeply engaged in the organization’s leadership activities and has remained a consistent presence in its governance and operations.
Through ongoing collaboration with leadership and participation in industry organizations such as NAATP and TAAP, Frost has developed a comprehensive understanding of the addiction treatment field. His insights are informed by both executive-level engagement and direct observation of day-to-day operations.
Frost also participates in therapeutic activities, including fitness and experiential programs, providing him with firsthand exposure to the patient experience. This involvement enhances his ability to contribute meaningfully to program evaluation and development from a governance perspective.
In addition to his work at La Hacienda, Frost maintains active involvement in community outreach and monitors trends across the broader behavioral health landscape. His professional background includes experience in residential construction and industrial railcar renovation, bringing practical, project-oriented skills to his consulting role.
With more than two decades of service, Frost continues to support La Hacienda’s growth and uphold its commitment to high-quality care through sound leadership, accountability, and mission-focused collaboration.
